काठमाडौं । Football in Nepal is no longer confined to the pitch. It thrives in screenings, futsal leagues, and the constant churn of creator-led content—where fans don’t just watch the game, they shape it.
CLEAR Men’s latest campaign taps directly into this shift. Backed by its Official Global partnership with the FIFA World Cup 2026™, and Brand Ambassador Cristiano Ronaldo, the brand translates global football energy into a locally resonant narrative.
Turning the product into a visible cue of fandom and performance, a Limited-Edition Clear Men Shampoo pack anchors the rollout, featuring Ronaldo’s classic image & signature.
Beyond packaging, the campaign leans into what is the perfect coming together of Gen Z & Millennial culture. “CLEAR Head Le Khela,” fronted by Girish Khatiwada- labeled the “Godfather of Nep-Hop” by The Diplomat Magazine- emerges as its sonic identity. The energetic song based on the global brand positioning of ‘Play with a Clear Head’ will be amplified through a high-impact campaign film.
At its core is a familiar performance code: clarity under pressure. By aligning this with football’s intensity, CLEAR Men sharpens its positioning from a functional benefit to a mindset enabler. “Football today is as much about expression as it is about performance. With this campaign, we want to tap into how young Nepal engages with the game- through shared moments on the futsal ground, bigger stadiums, or just the streets where freestylers & dance creators join in together- while staying true to CLEAR’s core promise of confidence and clarity,” says Surabhi Goswami, Marketing Head, Unilever Nepal.
This campaign aims to connect global equity with local expression, where football is less a sport and more a shared cultural currency. Amlan Mukherjee, Managing Director, Unilever Nepal, added, “This campaign reflects our ambition to bring the global brand identity closer to local culture. By combining the scale of the FIFA Football World Cup 2026TM with authentic fan expression in Nepal, we are building deeper, more meaningful consumer connections. Clear Men plays a unique role in ensuring the fans are at their personal best as they enjoy the game- on or off the field.”
To drive engagement & relevance, the campaign dives further into the occasion of being game-ready. With a first-of-its-kind partnership in Nepal, Clear Men is offering consumers a FREE CR7 Haircut, Wash & Styling experience at the Laxmee Salon, a premium chain of salons in Kathmandu, on purchase of the Limited-Edition Ronaldo pack via e-commerce platform Daraz.
The campaign will be amplified through on-ground activation, digital media & a host of content creators following a TikTok/ Reels Challenge. Through product design, global football association, Cristiano Ronaldo’s presence, and music-led engagement, CLEAR Men is creating a campaign that brings together sport, confidence, and fan culture.
Clear Anti-Dandruff Shampoo is available across 2 variants (Men’s Cool Sport Menthol & Women’s Anti-Hairfall) in 325 ml & 650 ml packs across general & modern trade outlets, and on e-commerce. Follow @Clear_Nepal on Instagram/ Facebook/ TikTok for more information.
