#VisitNepal initiative aims to highlight Nepal’s natural beauty and cultural heritage through creator-led storytelling on TikTok
Kathmandu – TikTok, in partnership with the Nepal Tourism Board (NTB), has launched a series of workshops designed to equip local tourism entrepreneurs, travel content creators, trekkers and mountaineers, with practical skills in content creation and digital storytelling. This #VisitNepal initiative aims to showcase Nepal’s extraordinary landscapes, cultural heritage, gastronomy and adventure experiences to global audiences while helping travellers discover both iconic destinations and hidden gems across the country.
The three-day workshop series will bring together participants from across Nepal’s tourism ecosystem to learn best practices in short-form video creation, audience engagement, digital storytelling, audience growth, brand collaborations, and responsible content development. TikTok will provide training to local small and medium-sized enterprises, including tourism operators and trekking guides on how to effectively use the platform to showcase their products and services to wider audiences.
“As digital platforms continue to shape how people discover places, cultures, and experiences, content creators are playing an increasingly important role in inspiring travel and connecting audiences with destinations around the world. Through this collaboration with TikTok, we are bringing together local tourism businesses, content creators and travel enthusiasts to strengthen their storytelling skills and support Nepal’s growing tourism creator community. A primary objective is to nurture local talent and equip them with the skills required to become professional content creators, thereby supporting the growth of the digital economy.” said Mr. Sunil Sharma, Spokesperson of Nepal Tourism Board.
“From breathtaking destinations and unique travel experiences to local cuisines and cultural traditions, TikTok has transformed the way people discover and experience the world around them. We are excited to partner with the Nepal Tourism Board to empower local tourism businesses, creators, and communities with digital storytelling skills, helping them share Nepal’s extraordinary beauty and rich heritage with audiences around the world,” said Ferdous Mottakin, Head of Public Policy and Government Relations, South Asia, TikTok.
The workshops will feature interactive learning sessions, practical content creation guidance, and discussions with industry professionals, providing participants with valuable insights into creating engaging content and building meaningful connections with audiences through digital storytelling.
